Matevž is up early not because he loves mornings, but because he hates losing time. “I’m a night owl by nature,” he says. “But I force myself to be up early. You can’t sleep through your own startup.” Every day starts with coffee and ends with a code. And somewhere in between, he’s solving a problem. Or five.

Morning Cappuccinos and Midnight Code  

Matevž is the kind of person who answers “both” when you ask if he’s a morning person or a night owl. “I’m a night owl by nature,” he says, “but I can’t afford to lose the morning, so I force myself up.” A cappuccino kicks off the day and it’s non-negotiable. It’s the ritual before the work begins.  

But don’t mistake the caffeine for the source of his energy. That comes from somewhere else. “I like solving problems and creating new solutions. Pushing the limits to what I can achieve and learning along the way,” he explains. “Work, for me, is a kind of a passion.”  

This mindset shows up everywhere, from side projects he does for fun to building interactive apps. “Once primary school teacher asked me to create an interactive game for children to learn programming. This presented me with the challenge of how to make the game logical, simple, interesting, suitable for them as well as educational,” he said. When he is not coming up with solutions for others, he builds them for his own joy.  

A Problem That Sparked a Platform  

Like many good startup stories, this one began with a problem: planning and analytics lived in separated tools. “It never made sense to have planning and analytics separated especially in the financial industry, where the margin for error is minimal and accurate, insight-led decisions are critical,” he said. They saw the gap and the potential it had. “We wanted to create a platform that brings them together. A single platform where people could plan and analyse, without jumping between tools.”  

That idea quickly turned into action. The “it” moment wasn’t loud. It was quiet but powerful: “When I saw that the product actually worked. That it was live. That I had built it. That was my “it” moment.”.  

The milestones since have been many. A few that stand out are: “a signed co-founder agreement, a live product in the market, the kind of late-night calls that only startup teams know”. But it’s still that first product launch, the idea coming to life that stays top of Matevž’s mind.  

The Founder DNA 

What sets Matevž apart is his work ethic. He’s not the loudest voice in the room, but he’s the one who gets things done quietly, thoroughly, and often behind the scenes.  

Unlike many in (fin)tech, he didn’t follow someone else’s roadmap. “Everyone’s unique and I’m not trying to be someone else,” he says, though he does enjoy Diary of a CEO and stories that blend business with the raw edge of personal growth. It’s a mindset that defines his approach to business: practical, direct, adaptable. He doesn’t chase hype; he chases problems worth solving.  

If you asked his team to describe Matevž in three words, as a person, co-founder and a colleague, they’d tell you he’s: “innovative, resourceful and optimistic”. They’d also mention how warmly he makes people feel welcome from the first handshake.  

His greatest strength as a founder? Not just work ethic (though that’s a given), but the way he blends logic with leadership.  

Beyond the Startup  

Motivation comes from everywhere but especially from setting up goals he would like to reach. “The Porsche’s still a dream, but I like setting goals that excite me beyond just the company.” That motivation keeps him moving through the challenges, chaos as well as the need to keep moving forward, to be fair.  

More Than a Company, a Community

For Matevž, it’s about creating a space where everyone contributes and gets honest feedback – even if it means calling out mistakes. “But always knowing the team has your back.”   

Mistakes? He made a few and he learned the hard way too: “Don’t trust too easily. You can be friends with someone, but still need boundaries. Especially in business.” This is also the advice he’d give his younger self on Day 1.   

From Developer to Leader  

His role has evolved from hands-on implementation to broader leadership. Still deeply involved in operations, he’s shifting toward more strategic direction guiding the team, setting priorities, being the one who sees the whole chessboard.  

What most people don’t realize about his day-to-day? “No one tells you what to do. You have to set the tasks yourself. In corporate, you get two weeks for a task. Here, you decide what matters and how fast it needs to move.”  

The founder trio, each with different strengths, makes it all work. He says “each of us has our own expertise, that complement the other. That’s why we work so well together”. Analytics, programming, business. No one overlaps; everyone adds something unique.

Little Joys in Life and Compliments

Matevž has also unique outlook on compliments. He doesn’t need constant prise. “I appreciate compliments, but I value constructive criticism more. That’s how I know where to grow”. 

Music plays a huge role in his life, he says “when I was younger, I played 7 instruments. Now I mostly enjoy hype techno while working but if I want to unwind a rock song or sad ballads are my go-to”.  

And what keeps him grounded? Driving. Music. Or driving with music blasting. “When I take time off work, I like travelling and exploring new countries without a plan.”   

And when things get hard, his advice: “always move forward. No matter how hard things get or if you have to overcome challenges, the best thing is to move forward. Just taking a small step can get you going and keep you headed in the right direction”.

The Wrap-Up  

So, what’s the one word that sums up this chapter?  

He laughs. “Chaotic?”  

And yet, the chaos suits him. Because buried in the late nights, the coffee-fuelled mornings, and the tech fixes, is someone who doesn’t just want to build another product, he wants to build something that lasts.  

If there is one thing we learned from Matevž, is that success isn’t handed out, it’s earned through persistence and bold ideas. With vision and grit leading the way, the journey is just starting, and the future looks bright.